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Promoted
General Session I
Read moreStart & End-Can you reach your goals, even if things aren't going the way you expect? Most people (and organizations) are good at setting goals and making plans, but not very good at revising those plans when things change. But that's the real work of resilience. Backed by Courtney Clark's data-driven research, ReVisionary Thinking offers concrete strategies for building “future readiness" and blazing a new path when the goalposts move on you.
At the end of this session, participants will be able to:
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General Session 2
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Breakout: Go Beyond the Content Calendar with a Communications Plan
Start & End-Neal Brown, Marketing and Member Services Manager, Garkane Electric Cooperative
Maura Giles, Senior Leadership Communications Manager, NRECACo-op communicators often prepare content calendars to promote co-op products and services, but what does it take to do something bigger? In this session, get the tools to create a communications plan that supports your co-op’s overall goals and learn how, through proper planning, one co-op increased awareness of what it means to be a member.
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Breakout: Effective Ad Media Placement Locally
Start & End-Mary Ann Cristiano, Senior Director, Touchstone Energy Consumer Marketing, Touchstone Energy Cooperatives
Sarah Fellows, Communications Manager, Nolin RECC
Lauren Irby, Delaware Electric
Carrie Vugteveen, Vice President of Public Relations, Sioux Valley Energy -
Breakout: Member Services Training for Trends
Start & End-Jenna Weathered, Holy Cross Energy
Jeff Henry, Director, Member Services and Community Relations, Rappahannock Electric Cooperative -
Breakout: Communicating Power Reliability: Tips to Navigate the Unpredictable
Start & End-Abby Berry, Senior Communication Resources Manager, NRECA
Stephen Bell, Senior Director, Media and Public Relations, NRECA
Rob Roedel, Director of Corporate Communications, Arkansas Electric Cooperative Corporation
Marti Lynn Hook, Communications Coordinator, Craighead Electric Cooperative CorporationIt’s the dog days of summer, and your co-op is forced to shut off power to your members because electricity supply can’t keep up with demand.
